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Brand insight
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Brand insight
Beyond just organic, our products are selected for their distinctive qualities and values. We believe in products that are produced with respect for the people and the environment. We choose to support producers who produce products made with passion and integrity.
Our products are made of real ingredients without the use of any synthetic chemicals and are GE-free. There are more to our products besides just having organic seals on the labels. We strongly encourage values such as preserving sustainable traditional production methods, supporting fair trade and animal cruelty free production.
justlife™ houses reputable organic brands under one roof, including home reputable and international brands from New Zealand, Australia, France, Austria, UK, Italy, Germany, South America, and more. Here are some of our best sellers:
  • Organic Surprises!
  • Our oils are first cold pressed from carefully selected ingredients with highest healing properties.
  • Our juices extracted from biodynamically grown produce unfold the full potency of juices and naturally tastier.
  • Our wheat and barley grass undergoes 3 to 4 months natural growth on uncontaminated soil and harvested only at optimal timing.
Many see the intertwining health and environmental problems of the world today and ask, “Why?”; For us, we always look ahead positively and we tell ourselves, “Why not?”. The philosophy behind the brand “why not?”is notable for its distinctive quality which is also the essence of “why not?” products, sourced from all around the world. All “why not?” products are value added and ferment a habit to surprise you if you discovered the story behind. As flagship brand of Blue Oasis, why not? is vibrant and energetic, promoting beyond organic lifestyle with a commitment to raise public environmental consciousness through organic and eco-friendly products, including whole food supplement, Demeter juices, good oil for well-being and notable freshness cereal powder. Through a wide range of products and activities, we aim to make this world a better place for all and for future generations.
Isn’t it cool to be fair?

Fair trade is not about charity; it uses fairer system of exchange to empower producers and to create sustainable, positive change. Likewise, Fair Trade promotes environmentally-friendly production; no way for exploitation. As a dedicated Australian Fair Trade Company, Nui focus on the production of certified organic virgin coconut oil with no cross-cultivation with other crops that are often contaminated as well as other wild harvested products from an area of utmost beauty, the South Pacific which is besieged by the logistical pitfall of its thousands of magical islands. Nui combines the amazing healing qualities of the coconut which also called “Tree Of Life” with an innovative Australian processing first cold-pressed method creates a pure virgin coconut oil, the natural immune system booster gifted by Mother Nature. The independent organic certification of Nui virgin coconut oil covers the growing, harvesting and production of the oil. Through the certified organic coconut oil brand Nui, Nui is committed to empowering island communities to achieve sustainable socio-economic development through the charter - "Fair Trade for a Fair Go". This has been the intention of the founder, Andreas Lombardozzi, to build an organic business structure that defined in principles of: ethical, sustainable and fair. By encouraging all participants to maintain an environmentally neutral presence using organically grown products, Nui also upholding a zero-tolerance approach to product testing on animals throughout whole manufacturing process. Nui is unashamedly tested on humans. Obviously, the spirit behind the brand is about respect all being, including the planet.
Looking for the best for your little one with peace of mind?
Why not Babynat?

It is natural for discerning parents to look for the best for their dearest little cherub. This mission is becoming close to impossible due to the conventional supply food chain dominating the world market. In France, Babynat stands as the ethical brand that specializes in baby food. Babynat use only raw material sourced from farms that support organic and sustainable agriculture practice. Most of the ingredients are sourced from certified organic farms south west France, and where it is not possible, they are sourced elsewhere within the European member states. The raw materials originate from European member states must comply with the stringent Council Regulation (EC) No 834/2007 of 28 June 2007. As Babynat is marketed in Europe, it must also comply with European Legislation on the safety of baby food (2006/125/EC). With these, you can be rest assured that you are buying from a producer that is governed by one of the world’s most stringent regulations on organic and baby food. Moreover, the Babynat producer has its own inspection team in quality control of raw materials with higher threshold level regardless if there were certificate of analysis provided by raw material supplier. Faced with baby’s fragility, the ultimate goal of Babynat is to provide your little one the safest food. Besides, the mindful Babynat team also creates recipes that are suitable for baby’s taste and nutritional requirement with zero artificial additives. With the advice of reputable pediatricians, Babynat infant formula is formulated to be closest to mother’s milk and the teething biscult perfectly shaped for baby’s small hand. By insisting on sourcing raw materials from organic agriculture, making Babynat product as natural as possible whilst preserving the environment. Undoubtedly, Babynat is indeed an ethical and environmental best buy, promotes good eating habits from infancy, let these little eaters grow up to be more healthier in a cleaner world!
We don’t sell Phoenix “Zero” or “Diet” Phoenix!

Ever wondered why you can’t buy “Diet” Phoenix Organics or Phoenix Organics “Zero”? Phoenix prides themselves in producing the most natural soft drinks anyone can buy. That means avoiding anything artificial, including Aspartame, the most common artificial sweetener in “diet” drinks and foods. Aspartame is an artificial sweetener that has garnered a great deal of controversy since an Italian study in rats revealed that aspartame consumption could increase the risk for lymphoma and leukemia. Why risk it? Phoenix Organics, founded 21 years ago, has been committed to organic since day one, rejection any artificial additives include aspartame. Phoenix Organics carbonated drinks are sweetened with unrefined organic raw sugar or organic honey and flavoured with natural flavoring. Phoenix Organics consists of a team with a big, bustling group of people; working together to create wonderful things by their refreshing branding and they enjoy their work as much as they play. Their mission is to create a business that is good for planet and health of people. Phoenix Organics is now the most widely distributed premium beverage brand in New Zealand and distributed across most of Australia. Apparently, Phoenix Organics think when they produce; do you think when you drink?
Looking for the best for your little one with peace of mind?

The average woman will menstruate for about four decades and use an estimated 16,800 sanitary pads or tampons in the process -- that's 250 to 300 pounds of waste. Add to that the questionable contents of said items, synthetic fibers and chemical-soaked cotton and it's no wonder that time of the month isn't a pleasant one. Women can help make a difference in the world today by being aware of your choices of product; knowing the processes and ingredients involved in the production of the sanitary products and the effects of these materials on your health, personal comfort and our planet. Natracare is the first company in the world that produces dioxin-free products with certified organic cotton and natural plant derived material that are chemical and additive free yet biodegradable, containing only organic and natural ingredients source from sound ecologically managed producer. Hence, Natracare offers a safe solution for personal care that leaves a soft footprint on the earth. Value added with zero harsh chemicals have made Natracare appreciated by women for reliable protection and diligent care. In all, Natracare is committed to do its very best to preserve an environment for generations to come and to catch their breath at its beauty.
Eating has never been this real.
Real food tastes great.
Real food is ethically produced.
Real food brings people together.
Real food looks after the environment.
Real food contributes to our well being.
Real food encourages biodiversity and seasonality.

Vitabio organic range is formulated to promote authentic taste and nutritionally well-balanced food using high quality organic ingredients. Vitabio products are appreciated for their natural composition and delicious taste delighting your taste buds. Vitabio has always acted as positive catalyst in organic farming, energy efficiency, environmental protection, food safety and contributing to the local communities. Your health is priceless, it is time to make a Real change.
Then, why not pillow talks with...

Sound sleep is vital for our body to revitalize, de-stress and heal. Hence, in Pillow 100 Year we believe that people should not be exposed to synthetic chemicals during sleep time. Previously, the team has spent 6 to 8 years in research and design whereby sourcing the materials that are really good, by developing the products to suits the life style of today's people with ethics. Finally, they discovered the wisdom of Japanese ancestors that “buckwheat hulls’ or “soba gara” are the perfect material for cooling and provide the users ideal support at each of our body contour point as well as assist neck and spinal alignment. Now, Pillow 100 Year brings you the 100% natural pillows and mattresses that are free of synthetic substances which offer you total peace of mind with nature’s touch. Pillow 100 Year team believes that with their pillow and mattress, people are able to enjoy stress relief support resulting in “Cool Head, Warm Feet, and Deep Sleep”. Pillow 100 Year range includes various size and shape of pillows, bolster, and mattress. The team also develops new products continuously with aim to enhance existing products range to promote better sleep.
The potency of herbs are multiplied where joy grows, naturally.

Close your eyes for a moment and imagine yourself in the Waldviertel. Here, the best herbs for your tea grow in the peaceful and beautiful area of Northern Austria. Simply Sonnentor herbs, which grow according to stringent supervised organic guidelines. Love, passion and handwork of the farmers are the best ingredients for the strongest herbs. Sonnetnor strongly believe that nature holds the best recipes for a beautiful and long life. Herbs lost its healing properties due to modern farming method and Sonnentor believes that organic farming is only sound and passable way in a time of monoculture and overproduction. Sonnentor works in highest consideration of the rhythms of nature. Respect and consideration for nature is their highest ambition because they believe only harmonious cooperation with nature makes a real balance possible and unfold the full potency of its herbs. Therefore, Sonnentor offers a fine selection of products certified organic by Austria Bio Garantie- Austria’s leading Inspection body (range from teas, herbs and spices) to provide you optimal health as well as joyful life. Sonnentor also takes on regional responsibility and practice fair trade since the beginning. Now, the sunny seeds of Sonnertor are available in 40 countries worldwide!
Experience the authentic flavour.

justlife believes in promoting passing on traditional values and wisdom from generation to generation. We seek for hand-crafted products by dedicated people in small communities who impart unique and individual qualities; processed in small batches for true quality and freshness with organically grown ingredients. Hence, we support suppliers who insist on producing quality products, beyond just having organic seals on their labels; such as preserving traditional and sustainable production methods, supporting fair trade and animal-cruelty free production. We brand these products under the brand the bites Artisan. The bites Artisan products are naturally flavoured with love and passion of the joyful producers with their manual dexterity skills, zero synthetic chemicals and artificial additives added to preserve the authenticity and integrity of their creations.
No More Worries with Kalibio!

Making healthy snack and juice choices for your kids can be the toughest food decision you’ll make all day. With Kalibio, we can keep our little ones satisfied without any of the junk. Snacking on nutritious food can boost their energy level and keep their mind alert to focus on daily activities. Kalibio is a range of tasty organic products for breakfast, snacking and desserts. The products are specially formulated for children from 3 to 12 years old by addressing deficiency in typical modern diet as well as response to the specific nutritional needs of growing children. Kalibio Organic Choco Drink is natural source of nutrients such as magnesium, phosphorus and calcium that are essential for children’s growth and development. The recipes are also tested and approved by children. Kalibio designs the packaging that offers mobility for kids on the go; easy to take away and resolutely playful. It is good time to let our children be sweet and groove with Kalibio- the healthy snacks and desserts for kids.
Garden of the Andes, the real organic experience!

Garden of the Andes is 100% organic herb tea known for its exquisite aroma and authentic taste packed in hassle free individual tea bags. The genesis of the Garden of the Andes came in since 1875, as a result of the concern that herbs are one of the helping factors for good function of human body, an ancient indulgence as well as a purification method of spiritual transcendence in ancient civilizations. Presently, herbs tea from Garden of the Andes comes along with plenty of benefits, from the unavoidable occasioned stomach ache, up to the culinary applications. The herbs are supreme because of the ideal condition for the growth of the herb plants in valleys or hillsides of the Andes Mountains. Furthermore, Garden of the Andes practices organic farming which prohibited any agrochemical hence fellow tea lovers can have total peace of mind with the organic tea experience. Eventually, the decision to buy organic products is a choice you make for yourself. If you were to buy a conventional apple at the store, you'd be sure to wash it before eating it. With tea, though, the first time you "wash" the leaves is when you brew the tea to drink it. So when it comes to the choice of tea, how could we choose anything other than organic?

Some said “The aroma creates a blissful atmosphere.”
Some said “The genuine flavour makes me feel real.”
Some said “Their farming practice eases my worries on chemicals.”
Some even said “It delights my day, makes me feel uplifted!”


How about you? Join the journey and brew it today! Tell us what you say.